SK STUDIO OUT + ABOUT | OLYMPIC WINTER GAMES 2026 STYLE - PARADE OF COUNTRIES

**PHOTO CREDIT | Team France/Le Coq Sportif**

During the Olympics, it’s amazing to see the outfits that the athletes wear to perform at the games. Each country partners with a designer or brand to bring a collection together and in many cases, they may make pieces that you can also enjoy (such as Ralph Lauren who dresses Team USA). There are so many countries that have amazing looks that we were able to see in advance as well as at the Opening Ceremonies on Fri. One of my favorites that I could imagine wearing studio to street comes from Team France which looked amazing as they made their way at the Winter Games 2026 in Milano Cortina.

Le Coq Sportif made the looks with 3 ranges: Village (suitable for everyday wear), Interview (a retro feel), and Elegant (for ceremonies and catwalks). This year, they are dressing nearly 200 athletes, 300 technicians, and 350 officials at this year’s Games. You can also say Cocorico as you head to their site to buy some of these pieces for yourself as well!

As someone who worked at Lacoste, years ago - I have always loved the French aesthetic to premium sportswear that is a nod to heritage as well as to the freshness in creativity that can be found when you are enjoying an array of activities. These looks are definitely ones that you can seen in a range of motions as well as enjoying them when shopping, hanging with friends and beyond!

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